We value your privacy

We and our digital partners use cookies on this website. Some of them are necessary for the functionality of the website, but you can decide on the following cookies yourself.

Settings
Decline all
Accept all
Necessary/functional

It would not be possible to operate the website without these cookies. They include, for example, cookies for storing selected settings or remembering logins.

Always active

Analytics

These cookies are used to measure and analyze traffic to our website (number of visitors, pages viewed, average browsing time, etc.). By consent, you will allow us to obtain data on how you use our site.


Advertisement

They are used for the purposes of advertisements displayed on third-party websites, including social networks and contextual advertising. They are tailored to your preferences and help us measure the effectiveness of our advertising campaigns. If you disable them, your ad will continue to show as you browse, but it will not be tailored to you and will be less relevant to you.


Save settings
Accept all

spotrebitel_clanek

Nowadays we are surrounded by a number of similar products in which differences are difficult to identify. Market research showed that consumers are interested in buying a healthier and higher quality food, but they are unable to distinguish which food meets these criteria. One of the areas, which play a role in purchasing decisions, is the content of additives. Due to the complexity of the problem we do mostly not have an adequate knowledge of how to interpret information from the packaging. The issue is aggravated by the fact that additives can be indicated on the package in two ways, either listed by name or E-code. For example, vitamin C can be seen on the food label one as L-ascorbic acid or as E300. Confused consumers for which is the composition of food important, then use a variety of very doubtful "cards" with lists of dangerous additives, which are however usually without any scientific backing. Just for example - often on these lists occurs between dangerous additives E 330 being a generally harmless Citric Acid.

Reasons to buy food with logo CEFF

  • assurance of the absence of preservatives, artificial coloring, sweeteners and glutamates = Zero Chemical Additives
  • CEFF is not a promotion of one manufacturer or a lobby group, the logo is granted across the board and is offered to all producers who meet the required criteria of food composition
  • reduction of the volume of chemicals accepted in the diet and doing something good for your health and the health of your family
  • support of education and encouragement of discussion on the issue of additives and their usage in food production
  • participation in an incentive to replace controversial additives by other health beneficial or neutral substances

More information about CEFF