We live in a time when there are dozens of food products that look very similar. Many have almost the same name and we must quickly decide very which product to buy. Our decision criteria is not only the price but also the food content and the impact of its consumption on our health. For buyers, the composition of the food is often unclear and confusing, as in respect of additives some food producers indicate E-codes and others use full name of the additive. It is publicly known that some additives may by an excessive consumption cause a negative impact on health. Others however are harmless, and some even have beneficial effects. In order to help consumers to overcome any confusion in this area, logo CEFF was originated.